About XTZ Group AB (Torup, Sweden)

Music is a source of enjoyment, inspiration, energy and pleasure

For almost 30 years, my team and I have been designing premium speakers for those to whom great sound means a lot. Since I was 13, I have devoted my entire life to music and its reproduction. Directly after my electronics studies I started to work in this field and pursued my passion for hi-fi. In 2004, I founded XTZ Sound in Balance. With XTZ, it is my goal to deliver the world’s most powerful, detailed and emotional sound reproduction. Over time, XTZ has built up a global network of excellent engineers, technicians and producers who all share that philosophy. It is this passion for music and combined with our team’s years of experience that allows XTZ to offer high-end sound with the best possible price/performance ratio. Nowadays, the product portfolio of XTZ contains stereo and home theater speakers, subwoofers, amplifiers, measuring systems and headphones. As one of the most competitive speaker companies we are therefore still the first choice for hi-fi and home theater enthusiasts all over the world. XTZ reflects my personality, who I am and what I stand for. Life is short and we should enjoy it!

Best Regards
Olle Eliasson, CEO

XTZ Team

XTZ Team

Direct Sales Strategy

Direct Sales Strategy

Listen to XTZ

Listen to XTZ

Contact us

Contact us



XTZ Team

Olle Eliasson, CEO

Jens Hörmann, Int. Sales Director

Berthold, Int. Marketing Director

Hampus Morberg, R&D Manager

Sören Karlsson, COO

Maria Jacobsson, Accounting Manager


Direct Sales Strategy

XTZ employs a direct sales strategy based on our deep belief of the advantages it provides to you. Without the middlemen, you as a customer can save a significant amount of money since XTZ is directly passing the reduced costs along to you! You gain the margin of the middlemen by being able to purchase better components with your purchase budget, therefore buying a product with an unrivalled price/performance ratio. Another advantage is the added convenience that you experience with this direct sales strategy in that it enables you to just ordering exactly what you want from the comfort of your own home. With our expedited delivery, you can very soon start to experience the world of XTZ Sound in the best way, the direct way.

Our direct sales strategy


Our direct sales strategy

Common sales strategy


Common sales strategy

Buy & Try - 30 days’ full refund policy

Buy & Try basically means we offer a more favorable return/refund policy when you buy our products. You buy the products as usual, but you get a 30 day return policy in case you are not satisfied. You only pay for the shipping. Buy & Try is there for us to prove the quality of our products, and offers you the optimum way for you to be satisfied with your purchase. Read more >




Listen to XTZ

As part of the direct sales concept of XTZ, it is possible to experience our loudspeakers either in the XTZ-Showroom in Torup (Sweden) or at the site of one of our various partners in Europe. At these sites, you can look at, touch and of course listen to our great variety of speakers. Our skilled personnel and representatives are available for any questions and will support you in assembling incomparable hi-fi systems. Don't hesitate to contact us if you are interested in listening to any of XTZ speaker models.



Contact Us


XTZ Group AB
Gamla Nissastigen 17
31441 Torup / Sweden
Phone: +46(0)345-20049
Mail: info@xtzsound.eu


Make a good choice - choose XTZ!